It is no secret nowadays that Instagram is a platform that has had an astronomical growth since its launch in 2010 since today it has more than 1 billion users around the world.
According to a recent report, more than 600 million users sign in at least once a day, 500 million people use Stories daily and by 2020, users will spend a minimum of 28 minutes per day in the application.
Taking this growth and evolution into account, Instagram has become an essential communication platform for brands. It is also the one that has the most impact on users, well above than Facebook and Twitter, as users get 23% more engagement on the same images shared on Instagram than on Facebook. Also, the brands get 10 times more engagement on Instagram than on Facebook.